Web Analytics

Web Analytics is the process of analyzing, collecting, measuring, and reporting internet data for understanding and optimizing web usage. Coursera's Web Analytics catalogue teaches you about the principles of understanding website performance and user interaction. You'll learn everything from data collection methods, analysis tools, to understanding user behavior and making data-driven decisions to improve website performance. Gain valuable insights on optimizing the customer journey, improving user engagement, increasing conversions, and using tools like Google Analytics, Adobe Analytics, and more. Master this skill to drive growth and improve effectiveness in roles such as digital marketer, SEO specialist, or web developer.
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Explore the Web Analytics Course Catalog

  • Status: Free Trial

    Simplilearn

    Skills you'll gain: HubSpot CRM, Customer Relationship Management, Marketing Automation, Online Advertising, Keyword Research, Promotional Strategies, Social Media Marketing, Advertising Campaigns, Marketing Strategies, Web Analytics, Customer Acquisition Management, Product Promotion, Search Engine Optimization, Performance Metric, Customer Engagement, Advertising

  • Status: Preview

    University of Virginia

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Marketing, Customer Analysis, Brand Management, Web Analytics, Analytics, Regression Analysis, Return On Investment, Consumer Behaviour, A/B Testing

  • Skills you'll gain: Facebook, Content Performance Analysis, Drive Engagement, Social Media, Social Media Marketing, Target Audience, Instagram, Customer Insights, Advertising, Web Analytics, Social Work

  • Status: Preview

    Coursera Project Network

    Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Web Analytics, Scikit Learn (Machine Learning Library), Retail Store Operations, Machine Learning, Histogram, Decision Tree Learning, Pandas (Python Package), Jupyter, Matplotlib

  • Skills you'll gain: Marketing Channel, Marketing Effectiveness, Sales Strategy, Sales Process, Facebook, Sales, Marketing, Lead Generation, Campaign Management, Marketing Analytics, Social Media Marketing, Web Analytics, Business Strategy, Analytics

  • Coursera Project Network

    Skills you'll gain: Facebook, Online Advertising, Advertising Campaigns, Advertising, Digital Advertising, Social Media, Social Media Campaigns, Web Analytics, Marketing

  • Coursera Project Network

    Skills you'll gain: Facebook, Online Advertising, Social Media Marketing, Digital Advertising, Target Audience, Web Analytics, Software Installation

  • Status: Preview

    Skills you'll gain: Business Metrics, Analytics, Business Analytics, Business Intelligence, Performance Metric, Marketing Analytics, Big Data, Key Performance Indicators (KPIs), Data Analysis, Web Analytics, Case Studies, Data-Driven Decision-Making, Cash Flows

  • Skills you'll gain: Blogs, Search Engine Optimization, Brand Marketing, Content Marketing, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Content Management Systems, Business Marketing

  • Skills you'll gain: Social Media Marketing, Drive Engagement, Social Media, Customer Engagement, Social Media Campaigns, Advertising Campaigns, Content Performance Analysis, Web Analytics, Marketing

  • Status: New
    Status: Preview

    Skills you'll gain: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Media Planning, Social Media, Google Analytics, Analytics, Performance Measurement, Instagram, Email Marketing, Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)

What brings you to Coursera today?

Leading partners

  • Simplilearn
  • Tecnológico de Monterrey
  • University of Illinois Urbana-Champaign
  • University of Maryland, College Park
  • Aptly
  • Digital Marketing Institute
  • Duke University
  • EDUCBA