Cold Calling

Cold Calling is a direct marketing technique where a salesperson contacts individuals who have not previously expressed interest in the offered products or services. Coursera's Cold Calling catalogue teaches you effective strategies to connect with potential customers over the phone, via email, or in person. You'll learn about sales psychology, crafting persuasive sales scripts, handling rejections, and maintaining positive customer relationships. This skill set helps improve your communication, negotiation and persuasion abilities which is crucial for roles in sales, business development, and customer service. You'll also gain insights into CRM tools, monitoring sales metrics, and keeping track of prospective client interactions. Learn how to transform cold leads into warm opportunities and further into successful sales.