Media Strategy

Media Strategy is a plan of action that helps businesses reach their target audience through the most effective media channels. Coursera's Media Strategy catalogue teaches you how to develop, implement, and manage media strategies that effectively communicate a brand's message. You'll learn about the different types of media channels, how to analyze and understand your target audience, and how to create compelling content that resonates with them. Additionally, you'll gain insights into media buying, planning, and analytics, as well as the role of digital media in today's marketing landscape. This knowledge will equip you to create impactful media strategies that drive brand awareness, customer engagement, and business growth.
7credentials
17courses

Results for "media strategy"

  • Coursera

    Skills you'll gain: Systems Integration, Dashboard, Cloud Applications, Software Installation, Content Performance Analysis, Social Media Management, Social Media, User Accounts, Content Marketing, Media Strategy, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    Northeastern University

    Skills you'll gain: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Customer Engagement, Media Strategy, Design Thinking

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Innovation, Digital Transformation, Business Transformation, Process Design, Data Storage, Fundraising and Crowdsourcing, Communication, Virtual Teams, Computational Thinking, Artificial Intelligence, Media Strategy, Information Privacy, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    8 reviews

    Beginner · Course · 1 - 4 Weeks

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