Media Relations

Media Relations is the practice of maintaining a strong, beneficial relationship between media outlets and organizations or individuals. Coursera's media relations catalogue teaches you the critical elements of managing public relations with the media, from crafting compelling press releases to effectively communicating your key messages. You'll learn how to handle interviews, press conferences, and crisis communications, as well as how to leverage digital media for public relations purposes. You'll also gain insight into media planning, media strategies, and the role of public opinion in shaping media narratives, equipping you with the necessary tools to thrive in a PR, communications, or media-related role.