Digital Marketing

Digital Marketing is a modern marketing approach that leverages digital channels, such as search engines, social media, email, and websites, to connect with current and prospective customers. Coursera's digital marketing catalogue teaches you the strategies and tools needed to design, optimize, and execute effective online marketing campaigns. You'll learn about Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, social media strategies, email campaigns, web analytics, and how to measure and analyze digital marketing performance. By mastering these facets of digital marketing, you'll be equipped to drive brand awareness, generate leads, and increase customer engagement in the increasingly digital world.
48credentials
1online degree
163courses

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Find the best Digital Marketing course for your goals

  • Status: New
    Status: Preview

    SkillsBooster Academy

    Skills you'll gain: Email Marketing, Lead Generation, Email Automation, Customer Relationship Management (CRM) Software, Performance Metric, Sales Pipelines, Digital Marketing, Copywriting, Customer Support, Customer Engagement, Data Pipelines, Compliance Management, Revenue Cycle Management, Generative AI, Design and Product, Product Design, Law, Regulation, and Compliance, Artificial Intelligence, Design Elements And Principles, Statistics

    Beginner · Course · 1 - 3 Months

  • Coursera

    Skills you'll gain: Facebook, Live Streaming, Social Media, Content Creation, Content Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera

    Skills you'll gain: Canva (Software), Creative Design, Social Media Content, Content Creation, Marketing Design, Graphic Design, Branding, Brand Management, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera

    Skills you'll gain: Presentations, Graphic Design, Data Visualization, Social Media, Marketing Materials, Social Media Marketing, Content Creation, Marketing Design, User Accounts, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview

    Pontificia Universidad Católica de Chile

    Skills you'll gain: Digital Transformation, Innovation, Talent Management, Process Management, Organizational Change, Business Technologies, Change Management, Digital Marketing, Operational Efficiency, Business Strategies, Sales Strategy, E-Commerce, Emerging Technologies, Leadership

    Beginner · Course · 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Social Media Management, Instagram, Brand Loyalty, Content Creation, Customer Engagement, Graphic Design, Photo Editing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    UBITS

    Skills you'll gain: Closing (Sales), Consultative Selling, Retail Sales, Sales Presentation, Value Propositions, Customer experience strategy (CX), Cross Selling, Merchandising, Customer Insights, Product Demonstration, Customer Engagement, Consumer Behaviour, Brand Management, Digital Marketing

    Intermediate · Course · 1 - 3 Months

  • Status: Free

    Goldman Sachs

    Skills you'll gain: Marketing Planning, Marketing, Marketing Analytics, Sales, Value Propositions, Marketing Strategy and Techniques, Business Metrics, Brand Management, Performance Measurement, Digital Marketing, Goal Setting, Customer Engagement

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview

    Institut Mines-Télécom

    Skills you'll gain: Digital Communications, Emerging Technologies, Digital Transformation, Communication, Safety and Security, Persona (User Experience), Digital Content, Technology Solutions, Technology Strategies, Law, Regulation, and Compliance, Human Computer Interaction, Digital Marketing, Cybersecurity, Artificial Intelligence, Identity and Access Management, Competitive Intelligence, Cultural Diversity, Innovation, Culture, Intellectual Property

    Beginner · Course · 1 - 3 Months

  • Status: New
    Status: Free Trial

    Packt

    Skills you'll gain: Value Propositions, Emotional Intelligence, Business Planning, Target Market, Financial Statements, Financial Acumen, User Research, Marketing, Microsoft Excel, Marketing Strategies, Customer Acquisition Management, Business Strategies, Content Marketing, Financial Analysis, Branding, Market Research, Social Media Strategy, Adaptability, Digital Marketing, Data Visualization

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing

    Beginner · Course · 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Facebook, Advertising Campaigns, Advertising, Social Media, Resource Allocation, Social Media Marketing, Marketing, User Accounts, Account Management, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours