• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Web Analytics

Web Analytics Courses Online

Master web analytics for measuring online performance. Learn to analyze web traffic, user behavior, and marketing effectiveness using tools like Google Analytics.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Complete graduate-level learning without committing to a full degree program.
Earn a university-issued career credential in a flexible, interactive format.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Web Analytics Course Catalog

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Analytics in Practice

    Skills you'll gain: Data Storytelling, Marketing Analytics, Case Studies, Web Analytics, Analytics, Data Visualization Software, Business Analytics, Trend Analysis, Digital Marketing, Data Analysis, Marketing, MarTech, Consumer Behaviour, Data Collection, Information Privacy

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Social Media Analytics

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Visualization, Graph Theory, Relational Databases, Data Visualization Software, Data Storytelling, Data Analysis, Database Theory, Exploratory Data Analysis, Social Sciences, Statistical Analysis, Machine Learning, R Programming, Analytics, Sociology, Natural Language Processing, Data Manipulation, Text Mining, Statistical Modeling

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Data Analytics and Big Data

    Skills you'll gain: Database Design, Relational Databases, Database Management, Database Systems, Big Data, Machine Learning Algorithms, Databases, NoSQL, SQL, Database Development, MySQL, Transaction Processing, Statistical Analysis, Data Visualization, Database Theory, Data Analysis, Apache Hadoop, Exploratory Data Analysis, Apache Kafka, Apache Spark

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    72 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Kibana Projects: Data Analytics & Visualization

    Skills you'll gain: Dashboard, Kibana, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, System Monitoring, Web Analytics, Data Transformation, Exploratory Data Analysis, Data Visualization Software, Trend Analysis, Data Analysis, Automation, Business Intelligence, Retail Sales, Scripting, Devops Tools, Data Visualization, Python Programming, Data Science

    Beginner · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Sports Performance Analytics

    Skills you'll gain: Forecasting, Statistical Methods, Exercise Science, Regression Analysis, Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Statistical Hypothesis Testing, Sports Medicine, Correlation Analysis, Predictive Modeling, Matplotlib, Data Manipulation, Applied Machine Learning, Injury Prevention, Analytics, Data Analysis, Statistical Analysis, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    269 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    A

    Amazon Web Services

    Fundamentals of Analytics on AWS

    Skills you'll gain: Data-Driven Decision-Making, Data Lakes, Analytics, Data Architecture, Data Warehousing, Data Management, Data Analysis, Big Data, Business Analytics, Data Storage, Amazon Web Services, Machine Learning, Data Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    43 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Business Analytics

    Skills you'll gain: Data Storytelling, Marketing Analytics, Data Presentation, Data Visualization, Data Governance, Business Analytics, Infographics, Data Collection, Data Quality, Data Visualization Software, Analytical Skills, Business Analysis, AI Personalization, Exploratory Data Analysis, Analytics, Regression Analysis, Internal Controls, Data Analysis, Power BI, Machine Learning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Data Analytics and Deep Learning

    Skills you'll gain: Big Data, Machine Learning Algorithms, NoSQL, Deep Learning, Statistical Analysis, Data Visualization, Data Analysis, Apache Hadoop, Exploratory Data Analysis, Apache Kafka, Apache Spark, Generative AI, Data Infrastructure, Data Cleansing, Analytics, Real Time Data, Image Analysis, Artificial Neural Networks, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Web Logs with Kibana & Elasticsearch

    Skills you'll gain: Kibana, Dashboard, Interactive Data Visualization, Web Analytics, Data Visualization Software, Exploratory Data Analysis, Data Analysis, Business Intelligence, Data Import/Export

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Amazon Web Services

    Getting Started with Data Analytics on AWS

    Skills you'll gain: Descriptive Analytics, Analytics, Dashboard, Data Analysis, Exploratory Data Analysis, Amazon Web Services, Data-Driven Decision-Making, Data Visualization, Big Data, Cloud Security, Amazon S3, Cloud Computing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    904 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Product Analytics and AI

    Skills you'll gain: Customer Analysis, Analytics, Business Analytics, Demand Planning, Usability Testing, Product Management, Customer Insights, A/B Testing, Agile Methodology, User Experience, Data-Driven Decision-Making, Predictive Analytics, Data Science, Product Testing, Agile Software Development, Software Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    493 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Accounting Data Analytics

    Skills you'll gain: Machine Learning Algorithms, Data Visualization, Jupyter, Tableau Software, Matplotlib, Data Visualization Software, Unsupervised Learning, Pandas (Python Package), Scikit Learn (Machine Learning Library), Data Manipulation, Machine Learning, Excel Macros, Text Mining, Applied Machine Learning, Time Series Analysis and Forecasting, Data Processing, Analytics, SQL, Python Programming, Exploratory Data Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    568 reviews

    Intermediate · Specialization · 3 - 6 Months

Web Analytics learners also search

Analytics
Business Analytics
Digital Analytics
Financial Analytics
Social Media Analytics
Business Intelligence
Accounting Analytics
Business Intelligence Projects
1234…506

In summary, here are 10 of our most popular web analytics courses

  • Digital Marketing Analytics in Practice: University of Illinois Urbana-Champaign
  • Social Media Analytics: Johns Hopkins University
  • Data Analytics and Big Data: Illinois Tech
  • Kibana Projects: Data Analytics & Visualization: EDUCBA
  • Sports Performance Analytics: University of Michigan
  • Fundamentals of Analytics on AWS: Amazon Web Services
  • Business Analytics: University of Illinois Urbana-Champaign
  • Data Analytics and Deep Learning: Illinois Tech
  • Analyze Web Logs with Kibana & Elasticsearch: EDUCBA
  • Getting Started with Data Analytics on AWS: Amazon Web Services

Skills you can learn in Mobile And Web Development

Web (13)
Mobile App (9)
Javascript (8)
Mobile Application Development (8)
Web Development (8)
Android Software Development (7)
CSS (6)
Programming Language (6)
Web Application (6)
Android Studio (5)
Angularjs (5)
Computer Program (5)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok