Product Strategy

Product Strategy is a crucial business aspect that dictates the direction in which a product should move to achieve business goals. Coursera's product strategy catalogue teaches you the key elements of successful product strategy, from understanding the customer's needs and market conditions to making strategic decisions on product development and marketing. You'll learn about product lifecycle management, competitive analysis, market segmentation, strategic planning, pricing strategy, and product positioning. By mastering these aspects, you will be able to create a robust product strategy that aligns with business objectives and caters to customer needs, thereby driving product success in the market.

24credentials

79courses

Results for "product strategy"

Status: New
Status: Free Trial
Microsoft
Product Strategy and Roadmapping
Skills you'll gain: Product Roadmaps, AI Product Strategy, Product Strategy, User Story, Product Management, Stakeholder Management, Product Requirements, New Product Development, Responsible AI, Innovation, Company, Product, and Service Knowledge, Cloud Platforms, Market Research, Prioritization
4.8
Rating, 4.8 out of 5 stars
21 reviews
Beginner · Course · 1 - 3 Months
Status: New
Status: Free Trial
Coursera
Product Strategy in the age of GenAI
Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning
4.3
Rating, 4.3 out of 5 stars
114 reviews
Beginner · Specialization · 1 - 3 Months
Status: New
Packt
Product Management For UX People
Skills you'll gain: Product Management, Go To Market Strategy, Product Planning, User Experience, Market Analysis, Revenue Management, Product Lifecycle Management, UI/UX Strategy, Product Roadmaps, Product Design, Product Strategy, Sprint Retrospectives, User Interface and User Experience (UI/UX) Design, Marketing Analytics, Product Testing, Sprint Planning, A/B Testing, Driving engagement, Agile Methodology, Stakeholder Management
Intermediate · Course · 1 - 3 Months
Status: Free Trial
Coursera
Fundamentals of Product Strategy
Skills you'll gain: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Roadmaps, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
IBM
IBM Product Manager
Skills you'll gain: AI Product Strategy, Usability Testing, New Product Development, Product Management, Product Lifecycle Management, Agile Software Development, Generative AI, Product Development, Innovation, Product Roadmaps, Agile Methodology, Responsible AI, Kanban Principles, Product Planning, Product Strategy, Product Testing, Agile Project Management, Project Management Life Cycle, ChatGPT, Leadership
4.8
Rating, 4.8 out of 5 stars
4.2K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
Status: AI skills
IBM
IBM AI Product Manager
Skills you'll gain: Prompt Engineering, AI Product Strategy, Prompt Patterns, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Generative Model Architectures, Product Development, Innovation, Product Roadmaps, Usability Testing, Product Planning, Responsible AI, Commercialization, Artificial Intelligence, Product Strategy, Project Management Life Cycle, OpenAI, Stakeholder Engagement
4.7
Rating, 4.7 out of 5 stars
33K reviews
Beginner · Professional Certificate · 3 - 6 Months

What brings you to Coursera today?

Start my career

Change my career

Grow in my current role

Explore topics outside of work

Status: Free Trial
Microsoft
Microsoft AI Product Manager
Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Customer Analysis, Design Thinking, Market Intelligence, User Interface (UI) Design, Quality Assurance and Control, Product Strategy, Data Analysis
4.6
Rating, 4.6 out of 5 stars
271 reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
Xbox
Product Strategy and Roadmapping
Skills you'll gain: Product Roadmaps, Product Management, User Story, New Product Development, Quality Assurance, Product Requirements, Product Strategy, Design Thinking, Stakeholder Management, Ideation, Innovation, Change Management, Market Opportunities, Prioritization
5
Rating, 5 out of 5 stars
8 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
SkillUp
Product Management Certification
Skills you'll gain: New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Roadmaps, Usability Testing, Product Planning, Product Strategy, Project Management Life Cycle, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Business Development, Agile Product Development, Product Requirements, Business Planning, Leadership, Go To Market Strategy
4.7
Rating, 4.7 out of 5 stars
543 reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
IBM
Product Management: Capstone Project
Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Testing, Product Roadmaps, Agile Product Development, Product Development, New Product Development, Portfolio Management, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Product Strategy, Market Intelligence, Marketing Planning
4.6
Rating, 4.6 out of 5 stars
80 reviews
Advanced · Course · 1 - 3 Months
Status: New
Status: Free Trial
Packt
Product Management
Skills you'll gain: Backlogs, Product Roadmaps, Sprint Planning, Agile Methodology, Product Management, AI Product Strategy, Wireframing, A/B Testing, Agile Product Development, Project Estimation, Microsoft Teams, Product Strategy, Product Planning, Jira (Software), Product Requirements, Estimation, Project Management, Agile Project Management, ChatGPT, Kanban Principles
3.8
Rating, 3.8 out of 5 stars
6 reviews
Intermediate · Specialization · 3 - 6 Months
Status: New
Packt
AI Product Management: The Complete Handbook
Skills you'll gain: AI Product Strategy, Product Management, Commercialization, Technical Product Management, Product Lifecycle Management, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Product Strategy, User Interface and User Experience (UI/UX) Design, Product Design, Responsible AI, Data Infrastructure, Generative AI, Digital Transformation, Team Performance Management, Machine Learning, Data-Driven Decision-Making, Deep Learning
Beginner · Course · 3 - 6 Months

Related roles

Gain the knowledge and skills you need to advance.

View all

Product Manager
This role has a $157,568 median salary ¹.
Product Manager
description:
A Product Manager oversees product development, ensuring it meets user needs and business goals while managing roadmaps and coordinating teams.
This role has a $157,568 median salary ¹.
Offered by

View all

Trending now

Status: Free Trial
Status: AI skills
IBM
IBM AI Product Manager
Professional Certificate
Status: Free Trial
SkillUp
IBM Product Owner
Professional Certificate
Status: Free Trial
IBM
IBM Product Manager
Professional Certificate
Status: Free Trial
Microsoft
Microsoft AI Product Manager
Professional Certificate