Web Analytics and SEO

Web Analytics and SEO (Search Engine Optimization) involves the use and understanding of tools and techniques to track, analyze, measure and improve web traffic and visibility through search engines. Coursera's Web Analytics and SEO catalogue teaches you about the critical aspects of website performance analysis and enhancing search engine rankings. You'll learn everything from the basics of web analytics, understanding key metrics and data collection methods, to the principles of SEO including keyword research, link building, and website optimization. Additionally, you'll grasp the intricacies of Google Analytics, SEO strategies, and other tools to drive traffic, measure results, and ensure higher visibility for your website in the digital landscape.
15credentials
70courses

Most popular

Trending now

New releases

Filter by

Skip to search results

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Results for "web analytics and seo"

  • Status: Preview

    Tecnológico de Monterrey

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Social Media Strategy, Web Content, Content Strategy, Digital Advertising, Web Analytics and SEO, Email Marketing, Digital Communications, E-Commerce, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Coursera

    Skills you'll gain: Video Production, Web Analytics and SEO, Media Production, Driving engagement, Content Strategy, Video Editing, Content Performance Analysis, Content Creation, Web Content, Live Streaming, Storytelling, Scripting

    Beginner · Course · 1 - 4 Weeks

  • Google Cloud

    Skills you'll gain: Semantic Web, Generative AI, LLM Application, Artificial Intelligence, Web Analytics and SEO, Algorithms, Performance Tuning, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Campaign Management, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Data Collection, Advertising Campaigns

    4.5
    Rating, 4.5 out of 5 stars
    602 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, MarTech, Marketing Strategies, Marketing Effectiveness, Strategic Marketing, Marketing Psychology, Network Model, Business Analysis

    4.7
    Rating, 4.7 out of 5 stars
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Value Propositions, Social Media Marketing, Strategic Planning, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Digital Media Strategy, Web Analytics and SEO, Business Modeling, Marketing Strategy and Techniques, Business Strategy, Market Analysis, Content Marketing, Paid media, Digital Marketing, Email Marketing, Google Ads, Video Production

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview

    Duke University

    Skills you'll gain: Object Oriented Programming (OOP), Encryption, Data Structures, Java, Algorithms, Cryptography, Computer Programming, Software Design, Web Analytics and SEO, File Management, Data Import/Export, Debugging

    Beginner · Course · 1 - 3 Months

  • Status: New
    Status: Preview

    Google Cloud

    Skills you'll gain: Generative AI, AI Product Strategy, Web Analytics and SEO, Google Cloud Platform, LLM Application, Data Management, Information Management, Analytics, Information Architecture, Data Integration, Artificial Intelligence and Machine Learning (AI/ML), Unstructured Data, Application Programming Interface (API), System Configuration, Identity and Access Management, Authorization (Computing)

    Intermediate · Course · 1 - 3 Months

What brings you to Coursera today?

Leading partners

  • Google Cloud
  • University of California, Davis
  • Packt
  • Tecnológico de Monterrey
  • IBM
  • Simplilearn
  • Skillshare
  • University of Colorado Boulder