• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Content Strategy

    Content Strategy Courses Online

    Learn content strategy principles for planning and managing content. Understand how to align content with business goals and user needs.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Content Strategy Course Catalog

    • A

      Amazon Web Services

      AWS Cloud Technology Consultant

      Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Amazon CloudWatch, AWS CloudFormation, Amazon DynamoDB, Software Development Life Cycle, CI/CD, Amazon Web Services, Professional Networking, IT Automation, Cloud Computing, Amazon S3, Extract, Transform, Load, DevOps, Software Architecture, Cloud Computing Architecture, Cloud Management, Data Management, Problem Solving, Teamwork

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT: Excel at Personal Automation with GPTs, AI & Zapier

      Skills you'll gain: Generative AI Agents, Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, Agentic systems, LLM Application, Productivity, Email Automation, AI Personalization, OpenAI, Expense Management, Artificial Intelligence, Personalized Service, Expense Reports, Large Language Modeling, Workflow Management, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp

      Online Marketing: Social Media, Ads & E-commerce Certificate

      Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Pay Per Click Advertising, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, TikTok, Keyword Research, Strategic Marketing, Brand Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      16 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Drug Development Product Management

      Skills you'll gain: Drug Development, Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pre-Clinical Development, Good Clinical Practices (GCP), Pharmacotherapy, Pharmacology, Regulatory Affairs, Intellectual Property, Sales Strategy, Biotechnology, Portfolio Management, Bioinformatics, Precision Medicine, Strategic Partnership, Regulatory Compliance, Marketing, Marketing Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Learn Cinematography

      Skills you'll gain: Videography, Video Production, Storytelling, Photo/Video Production and Technology, Photography, Storyboarding, Post-Production, Creativity, Multimedia, Content Creation, Image Quality, Music, Aesthetics

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Entrepreneurship: Growing Your Business

      Skills you'll gain: Financial Statements, Financial Accounting, Balance Sheet, Financial Reporting, Financial Statement Analysis, Design Thinking, Accounting, Innovation, Process Design, Business Modeling, Entrepreneurship, Philanthropy, Leadership Development, Strategic Leadership, Corporate Sustainability, Stakeholder Engagement, Professional Development, Business Ethics, Finance, HR Tech

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Product Owner

      Skills you'll gain: AI Product Strategy, User Story, Sprint Retrospectives, Backlogs, Agile Product Development, Agile Software Development, Stakeholder Communications, Agile Methodology, Generative AI, Kanban Principles, Responsible AI, Product Roadmaps, Virtual Teams, Information Technology, Agile Project Management, Computer Hardware, Product Strategy, ChatGPT, Stakeholder Management, Sprint Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.3K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Human Resources (HR) Professionals

      Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Responsible AI, HR Tech, ChatGPT, Human Resources Management and Planning, Human Resources, Workforce Planning, Human Resource Strategy, Data Ethics, LLM Application, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Data-Driven Decision-Making, Image Quality, Employee Engagement, Machine Learning, Virtual Environment, Recruitment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.9K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      Estrategias e innovación en marketing deportivo

      Skills you'll gain: Brand Management, Customer Engagement, Event Planning, Marketing, Strategic Communication, Storytelling, Marketing Strategy and Techniques, E-Commerce, Sustainability Reporting, Global Marketing, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Contract Management, Digital Marketing, Corporate Strategy, Virtual Teams, Influencing, Blockchain, Game Theory, Cross Platform Development

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft 365 Fundamentals

      Skills you'll gain: Multimedia, Microsoft PowerPoint, Microsoft Excel, Excel Formulas, Microsoft Word, Microsoft 365, Data Visualization, Presentations, Spreadsheet Software, Collaborative Software, Microsoft Office, Productivity Software, Data Import/Export, Microsoft Windows, Editing, Document Management, Technical Documentation, Writing, Computer Literacy, Web Content Accessibility Guidelines

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Fundamentals of Graphic Design

      Skills you'll gain: Typography, Design Elements And Principles, Graphic Design, Graphic and Visual Design Software, Design, Visual Design, Photography, Design Software, Digital Design, Creative Design, Color Theory, Image Quality, Photo Editing, Creativity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      W

      Wesleyan University

      Creative Writing: The Craft of Plot

      Skills you'll gain: Storytelling, Writing and Editing, Storyboarding, Content Creation, Creativity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5K reviews

      Mixed · Course · 1 - 4 Weeks

    Content Strategy learners also search

    Content Marketing
    Marketing Strategy
    Digital Marketing
    Digital
    Marketing
    Entrepreneurship
    Beginner Digital Marketing
    Digital Marketing Projects
    1…343536…382

    In summary, here are 10 of our most popular content strategy courses

    • AWS Cloud Technology Consultant: Amazon Web Services
    • ChatGPT: Excel at Personal Automation with GPTs, AI & Zapier: Vanderbilt University
    • Online Marketing: Social Media, Ads & E-commerce Certificate: SkillUp
    • Drug Development Product Management: University of California San Diego
    • Learn Cinematography: Skillshare
    • Entrepreneurship: Growing Your Business: University of Virginia
    • IBM Product Owner: IBM
    • Generative AI for Human Resources (HR) Professionals: IBM
    • Estrategias e innovación en marketing deportivo: Real Madrid Graduate School Universidad Europea
    • Microsoft 365 Fundamentals: Microsoft

    Skills you can learn in Data Management

    Google (4)
    Google Cloud Platform (4)
    Application Programming Interfaces (2)
    Mongodb (2)
    Apache Hadoop (1)
    Applied Machine Learning (1)
    Arrays (1)
    CSS (1)
    Cluster Analysis (1)
    Data Structure (1)
    E-commerce (1)
    Graphics (1)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok