The language used throughout the course, in both instruction and assessments.

Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Business Correspondence, Email Marketing, Content Creation, Graphic Design, Marketing Design, Marketing Communications, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Responsible AI, Social Media Management, Social Media, Social Media Marketing, Google Ads, Digital Marketing, Email Marketing, Social Media Strategy, Digital Advertising, Web Analytics and SEO, Online Advertising, Social Media Campaigns, Digital Media Strategy, Paid media, Content Creation, Customer Retention, Search Engine Optimization, Presentations, Instagram, Generative AI
Beginner · Professional Certificate · 3 - 6 Months

Simplilearn
Skills you'll gain: Business Marketing, B2B Sales, Lead Generation, Marketing Strategies, Marketing Effectiveness, Target Market, Account Management, Email Marketing, Strategic Marketing, Content Marketing, Marketing Channel, Pay Per Click Advertising, Sales Development, LinkedIn, Marketing Analytics, Content Creation, Advertising
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, MarTech, Marketing Analytics, Customer Engagement, Customer experience improvement, Lead Generation, Customer Retention, Business Ethics
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing
Build toward a degree
Advanced · Course · 1 - 3 Months

Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Automation, Personalized Service, Editing, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Email Marketing, Generative AI Agents, Persona Development, AI Personalization, ChatGPT, Customer Insights, Target Audience, Marketing Automation, Content Creation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Lead Generation, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Cross Selling, Marketing Strategies, Sales Pipelines, Email Marketing, Blogs, Customer Insights, Content Creation, Customer Engagement, Customer Retention, Customer Relationship Management, Emerging Technologies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Marketing Design, Email Marketing, Content Creation, Event Marketing, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Packt
Skills you'll gain: Prompt Engineering, LangChain, ChatGPT, Multimodal Prompts, OpenAI, Generative AI, No-Code Development, LLM Application, Microsoft Power Platform, Application Programming Interface (API), Email Automation, Application Development, Microsoft Power Automate/Flow, Serverless Computing, JSON, Microsoft Azure, Microsoft Outlook, Email Marketing, Large Language Modeling, Python Programming
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Brand Awareness, Canva (Software), Brand Management, Logo Design, Branding, Social Media, Social Media Strategy, Brand Strategy, Target Audience, Social Media Marketing, Social Media Campaigns, Brand Loyalty, Brand Marketing, Digital Advertising, Data Visualization, Email Marketing, Digital Marketing, Generative AI, Marketing Analytics, Content Creation
Intermediate · Specialization · 3 - 6 Months
Gain the knowledge and skills you need to advance.

This role has a $67,968 median salary ¹.

A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.
This role has a $67,968 median salary ¹.
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University of Illinois Urbana-Champaign
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SkillsBooster Academy
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