Customer Insights

Customer Insights is the process of understanding customer behaviors, needs, and motivations through data analysis and research. Coursera's Customer Insights catalogue teaches you to effectively gather, analyze, and leverage customer data to shape business strategy and drive growth. You'll learn to utilize various data collection methods, interpret complex customer data, create customer segmentation models, and apply insights to marketing strategies. By understanding how to gain actionable insights from customer behavior, you can significantly improve customer satisfaction, brand loyalty, and ultimately, business profitability.
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Explore the Customer Insights Course Catalog

  • Status: Free Trial

    Skills you'll gain: Business Modeling, Design Thinking, Innovation, Ideation, Entrepreneurship, Business Strategy, Customer Insights, Business Planning, Brainstorming, Creative Thinking, Market Opportunities, Entrepreneurial Finance, Product Management, Creativity, Product Strategy, Value Propositions, Competitive Analysis, Fundraising

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Strategies, Market Research, Strategic Marketing, Marketing Management, Marketing Analytics, Market Intelligence, Data-Driven Decision-Making, Customer Insights, Consumer Behaviour, Target Market, A/B Testing, Digital Marketing, Statistical Hypothesis Testing

  • Status: Free Trial

    Skills you'll gain: Consumer Behaviour, Market Research, Marketing Analytics, Marketing Psychology, Strategic Marketing, Marketing, Market Analysis, Data-Driven Decision-Making, Behavioral Economics, Customer Insights, Business-To-Consumer, Technology Strategies, B2B Sales, Product Lifecycle Management, Digital Marketing

  • Status: New
    Status: Free Trial

    Skills you'll gain: Data Storytelling, Sales Presentation, Sales Strategy, Customer Relationship Management (CRM) Software, Storytelling, Sales, Data Literacy, B2B Sales, Data Visualization Software, Customer Analysis, Customer Insights, Target Audience, Presentations, Exploratory Data Analysis, Stakeholder Communications

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Customer experience strategy (CX), Agile Methodology, Customer Engagement, Customer Relationship Management, Customer Insights, Value Propositions, Business Analysis, Interpersonal Communications, Cross-Functional Collaboration, Product Lifecycle Management, Product Management, Business Metrics

  • Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing

  • Status: New
    Status: Free Trial

    Skills you'll gain: Sales Process, Prospecting and Qualification, Sales Pipelines, Technical Sales, Rapport Building, Sales, Customer Relationship Building, Sales Strategy, Data Centers, Customer Insights, Interviewing Skills, Sales Presentations, Information Technology, Relationship Building, Customer Relationship Management, Telecommunications, Big Data, Communication, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML)

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Management, Big Data, Customer Insights, Customer Acquisition Management, Customer experience strategy (CX), Customer Retention, Target Market, Business Metrics, Analytics, Consumer Behaviour, Artificial Intelligence

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Strategic Leadership, Strategic Marketing, Business Strategy, Stakeholder Analysis, Business Strategies, Marketing, Leadership, Organizational Leadership, Business Leadership, Business Modeling, Marketing Strategy and Techniques, Brand Strategy, Organizational Strategy, Business Ethics, Market Dynamics, Strategic Thinking, Customer Insights, Corporate Strategy, Financial Analysis, Financial Management

  • Status: Free Trial

    Skills you'll gain: Innovation, Entrepreneurship, Lean Methodologies, Team Oriented, Ideation, Business Research, Complex Problem Solving, Problem Management, Analysis, Customer Insights

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Customer Success Management, Customer Retention, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Insights, Target Audience, Organizational Structure, Key Performance Indicators (KPIs), Business Metrics, Value Propositions

  • Status: Preview

    Skills you'll gain: Product Management, New Product Development, Product Roadmaps, Product Lifecycle Management, Product Improvement, Innovation, Business Modeling, Stakeholder Engagement, Product Testing, Leadership and Management, Growth Strategies, Customer Engagement, Cross-Functional Collaboration, Customer Insights, Data-Driven Decision-Making

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Leading partners

  • Fundação Instituto de Administração
  • University of Maryland, College Park
  • University of Virginia
  • University of Pennsylvania
  • IE Business School
  • Microsoft
  • Emory University
  • University of Illinois Urbana-Champaign