Digital Marketing

Digital Marketing is a modern marketing approach that leverages digital channels, such as search engines, social media, email, and websites, to connect with current and prospective customers. Coursera's digital marketing catalogue teaches you the strategies and tools needed to design, optimize, and execute effective online marketing campaigns. You'll learn about Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, social media strategies, email campaigns, web analytics, and how to measure and analyze digital marketing performance. By mastering these facets of digital marketing, you'll be equipped to drive brand awareness, generate leads, and increase customer engagement in the increasingly digital world.
48credentials
1online degree
163courses

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Find the best Digital Marketing course for your goals

  • Status: New
    Status: Free Trial

    Skills you'll gain: Search Engine Optimization, Generative AI, Web Analytics and SEO, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Business Ethics, Ethical Standards And Conduct, Data Strategy

  • Status: New
    Status: Preview

    Skills you'll gain: Generative AI, Video Production, Photo/Video Production and Technology, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Digital Content, Content Creation, Video Editing, Social Media Content, Marketing, Creative Design, Business, Marketing Automation, HR Tech, Content Marketing, Design and Product, Education and Training, Influencing, Digital Marketing, Personal Development

  • Status: Free Trial

    Skills you'll gain: Marketing, Digital Marketing, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, E-Commerce, Social Media Marketing, Content Marketing, Search Engine Optimization, Video Production, Business Strategy, Brand Awareness, Web Analytics and SEO, Consumer Behaviour

  • Status: Free Trial

    Universidad Austral

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Media Buying, Social Media Campaigns, Marketing Analytics, Campaign Management, LinkedIn, Facebook, Web Analytics, Digital Media Strategy, Pay Per Click Advertising, Digital Advertising, Marketing Strategies, Marketing, Paid media, Analytics

  • Status: Free Trial

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics

  • Status: Free Trial

    Skills you'll gain: Brand Management, Digital Media Strategy, Digital Marketing, Marketing Communications, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Marketing, Consumer Behaviour, Innovation, Automation

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Pay Per Click Advertising, Google Ads, Marketing, Paid media, Digital Marketing, Data Ethics, Business Metrics, Augmented Reality, Consumer Behaviour

  • Status: New
    Status: Free Trial

    Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, TikTok, Keyword Research, Content Marketing, Strategic Marketing, Brand Marketing

  • Status: Free Trial

    Digital Marketing Institute

    Skills you'll gain: Data-Driven Decision-Making, Marketing Strategies, Data Ethics, Customer Analysis, Strategic Marketing, Strategic Decision-Making, Digital Marketing, Business Analytics, Marketing Analytics, Performance Measurement, MarTech, Data Analysis, Pay Per Click Advertising, Data Management, Web Analytics and SEO, Marketing Automation, Cross-Channel Marketing, Target Audience, Smart Goals

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Digital Advertising, Marketing Effectiveness, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Social Media

  • Status: Free Trial

    Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, HubSpot CRM, Marketing Strategies, Web Content, Social Media Content, Paid media, Marketing, Digital Content, Content Creation, Marketing Automation, Marketing Analytics, Newsletters, Marketing Psychology, Digital Marketing, A/B Testing, Customer Relationship Management, UI/UX Strategy

  • Status: Free Trial

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Social Media Marketing, Marketing Analytics, Marketing Strategies, Lead Generation, Customer Acquisition Management, Content Marketing