Marketing Automation

Marketing Automation is a technology platform designed to help marketers streamline, automate, and measure marketing tasks and workflows to increase operational efficiency and revenue growth. Coursera's Marketing Automation catalogue teaches you about the strategic implementation of software, technologies, and services to manage and automate repetitive marketing tasks. You'll learn everything from lead generation, segmentation, lead nurturing and scoring, to customer lifecycle marketing, cross-sell and upsell, customer retention, and marketing ROI measurement. Gain practical knowledge in tools like email automation, customer relationship management (CRM), web personalization, and social media marketing management to boost your marketing performance and efficiency.
16credentials
40courses

Filter by

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Explore the Marketing Automation Course Catalog

  • Skills you'll gain: Email Marketing, Newsletters, Campaign Management, Marketing Automation, Target Audience

  • Status: New
    Status: Preview

    Skills you'll gain: Marketing Automation, Strategic Leadership, Dashboard, Business Intelligence, Business Marketing, Marketing Strategies, Strategic Marketing, AI Personalization, Business Strategy, Marketing Analytics, Customer Analysis, Generative AI, Business Modeling, Deepseek, Market Analysis, Content Marketing, Media Planning, Prompt Engineering, Online Advertising, Digital Marketing

  • Status: Free

    Skills you'll gain: Instagram, Email Marketing, Email Automation, Lead Generation, Marketing Automation, Google Sheets, Social Media, Social Media Marketing, Digital Marketing, Gmail

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Salesforce, Sales Enablement, Sales Pipelines, Data Management, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting

  • Skills you'll gain: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Team Management, Business Reporting, Marketing Automation, Email Marketing, Customer Data Management, Sales Enablement, Marketing, Customer Service

  • Status: Free

    Skills you'll gain: Marketing Automation, Marketing Planning, Marketing Strategies, Marketing, Campaign Management, ChatGPT, AI Personalization, Databases, Automation, Customer Insights, Project Planning, Artificial Intelligence

  • Status: New
    Status: Free Trial

    Skills you'll gain: Email Automation, Search Engine Optimization, E-Commerce, Order Management, Marketing Automation, Product Improvement, Real Time Data, Driving engagement, Payment Processing and Collection

  • Status: Free

    Skills you'll gain: Marketing Automation, Application Programming Interface (API), Google Sheets, Make.com, Calendar Management, ChatGPT, Content Creation, Digital Marketing, Content Marketing, Prompt Engineering, Automation, Content Strategy, Brand Management, Project Management

  • Status: Free

    Skills you'll gain: Lead Generation, Content Performance Analysis, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, AI Personalization, Email Automation, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Customer Relationship Management (CRM) Software, Prompt Engineering, Artificial Intelligence

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Paid media, Web Analytics and SEO, Marketing Automation, Bidding, Automation, A/B Testing, Consumer Behaviour, Key Performance Indicators (KPIs), Analysis

  • Status: Free Trial

    Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Customer Insights, Marketing Strategies, AI Personalization, Customer Relationship Management, Predictive Modeling

  • Status: Free Trial

    Skills you'll gain: Prompt Engineering, Email Marketing, Generative AI Agents, Persona Development, AI Personalization, ChatGPT, Customer Insights, Target Audience, Marketing Automation, Content Creation

Most popular

Trending now

New releases

What brings you to Coursera today?

Leading partners

  • Simplilearn
  • Microsoft
  • Digital Marketing Institute
  • EDUCBA
  • Fundação Instituto de Administração
  • IBM
  • Packt
  • Adobe