Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Coursera's Google Analytics catalogue teaches you how to understand, interpret, and leverage data to make informed business decisions. You'll learn how to set up and customize tracking codes, create and interpret analytics reports, understand key metrics and dimensions, and use this data to optimize website performance and drive strategic marketing initiatives. You'll also gain the ability to use Google Analytics tools for market research, SEO, and audience segmentation, thus enhancing your digital marketing and data analysis capabilities.
9credentials
21courses

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    Digital Marketing Specialist

    description:

    A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.

    This role has a $67,968 median salary ¹.

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    This role has a $121,216 median salary ¹.

    Marketing Analytics Specialist

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    A Marketing Analytics Specialist analyzes data to optimize campaigns, using Google Analytics and A/B testing to drive ROI and inform strategy.

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Explore the Google Analytics Course Catalog

  • Status: Free Trial

    SkillUp

    Skills you'll gain: Flutter (Software), Mobile Development, React Native, Apple iOS, iOS Development, Android Development, UI Components, Application Deployment, Databases, User Interface (UI) Design, Product Support, Google Analytics, Marketing Strategies

    4.9
    Rating, 4.9 out of 5 stars
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • Google Cloud

    Skills you'll gain: Data Cleansing, SQL, Data Quality, Data Transformation, Big Data, Metadata Management, Query Languages, Google Cloud Platform, Data Analysis, Google Analytics

    4.4
    Rating, 4.4 out of 5 stars
    8 reviews

    Beginner · Project · Less Than 2 Hours

  • Google Cloud

    Skills you'll gain: Google Cloud Platform, MLOps (Machine Learning Operations), Predictive Modeling, Google Analytics, Data Processing, Cloud Computing, Analytics, Cloud Storage, Predictive Analytics, Machine Learning, Advanced Analytics, Data Management

    Intermediate · Project · Less Than 2 Hours

  • Google Cloud

    Skills you'll gain: SQL, Data Validation, Data Access, Query Languages, Data Mining, Data Analysis, Google Analytics

    4.8
    Rating, 4.8 out of 5 stars
    6 reviews

    Beginner · Project · Less Than 2 Hours

  • Google Cloud

    Skills you'll gain: Data Manipulation, Data Processing, Data Pipelines, Data Transformation, Data Quality, Data Cleansing, Data Import/Export, Extract, Transform, Load, Exploratory Data Analysis, Big Data, Google Cloud Platform, Google Analytics

    Intermediate · Project · Less Than 2 Hours

  • Google Cloud

    Skills you'll gain: Data Warehousing, Data Integration, Database Administration, SQL, Relational Databases, Data Analysis, Exploratory Data Analysis, Google Analytics

    4
    Rating, 4 out of 5 stars
    8 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial

    Universidad de los Andes

    Skills you'll gain: Unity Engine, Video Game Development, User Interface (UI), Game Design, Animations, Google Analytics, Prototyping, Object Oriented Programming (OOP), C# (Programming Language), Scripting, Application Deployment

    4.4
    Rating, 4.4 out of 5 stars
    266 reviews

    Beginner · Course · 1 - 3 Months

  • Google Cloud

    Skills you'll gain: Data Warehousing, SQL, Data Management, Database Management, Google Cloud Platform, Data Integration, Data Migration, Big Data, Data Import/Export, Data Storage, Google Analytics

    Beginner · Project · Less Than 2 Hours

  • Google Cloud

    Skills you'll gain: Big Data, Data Cleansing, Exploratory Data Analysis, Google Analytics, Data Integration, Data Manipulation, SQL, Database Administration

    Beginner · Project · Less Than 2 Hours

  • Google Cloud

    Skills you'll gain: Data Manipulation, Data Access, Database Development, Data Store, Google Cloud Platform, Transaction Processing, Google Analytics, SQL

    Beginner · Project · Less Than 2 Hours

  • Google Cloud

    Skills you'll gain: Data Processing, Database Management, SQL, Google Cloud Platform, Databases, Performance Tuning, Google Analytics

    Beginner · Project · Less Than 2 Hours

  • Status: Preview

    University of Maryland, College Park

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 4 Weeks

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