Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Infographics, Presentations, Data Visualization, Content Creation, Graphic and Visual Design, User Accounts, Business Communication
Beginner · Guided Project · Less Than 2 Hours
University of North Texas
Skills you'll gain: Operations Management, Mediation, Compensation and Benefits, Organizational Change, Event Management, Grammar, Sales Process, Data Mining, Data Visualization, Marketing Planning, Design Thinking, Global Marketing, Probability & Statistics, Social Studies, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Political Sciences, Music History, Sociology
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Responsible AI, Data Ethics, Google Cloud Platform, Artificial Intelligence, Open Source Technology, Machine Learning, Data Quality, Data Analysis, Data Validation
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Keras (Neural Network Library), Tensorflow, Generative Model Architectures, Natural Language Processing, Deep Learning, Applied Machine Learning, Artificial Neural Networks, Text Mining
Advanced · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Machine Learning Methods, Deep Learning, Artificial Neural Networks, Applied Machine Learning, Text Mining, Performance Tuning, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Management Systems, Authentications, Role-Based Access Control (RBAC), Application Deployment, Authorization (Computing), Content Management, Restful API, API Design, Development Environment, TypeScript, UI Components, JavaScript Frameworks, Web Analytics and SEO, Query Languages, Node.JS, Web Applications, Business Logic, Package and Software Management, Application Programming Interface (API), Software Architecture
Intermediate · Specialization · 1 - 3 Months

Google Cloud
Skills you'll gain: Predictive Analytics, Big Data, Predictive Modeling, Advanced Analytics, Analytics, Applied Machine Learning, Google Cloud Platform, MLOps (Machine Learning Operations), Data Analysis, Machine Learning Methods, Data Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Security Information and Event Management (SIEM), Threat Detection, Microsoft Azure, Anomaly Detection, Cyber Threat Intelligence, Security Management, Application Deployment, Role-Based Access Control (RBAC), Incident Response, Query Languages
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data-Driven Decision-Making, Looker (Software), Data Analysis, Business Analytics, Analytics, Big Data, Google Cloud Platform, Data Storage, Data Visualization Software, Data Warehousing, SQL
Beginner · Course · 1 - 3 Months

Skills you'll gain: Dashboard, Tableau Software, Data Presentation, Data Storytelling, Interactive Data Visualization, Data Visualization Software, Data Analysis, Data Management
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Dataflow, Google Cloud Platform, NoSQL, Cloud Storage, Data Pipelines, Data Integration, Data Storage Technologies, Data Processing, Big Data, Data Validation
Beginner · Project · Less Than 2 Hours

University of Illinois Urbana-Champaign
Skills you'll gain: Descriptive Statistics, Statistical Inference, Sampling (Statistics), Histogram, Data Analysis, Probability & Statistics, Data Presentation, Statistical Analysis, Quantitative Research, Microsoft Excel, Statistical Methods, Probability Distribution, Graphing, Influencing
Beginner · Course · 1 - 3 Months