Social Media Management

Social Media Management is the process of creating, publishing, and analyzing content posted on social media platforms like Facebook, Instagram, and Twitter, as well as engaging with users on those platforms. Coursera's Social Media Management skill catalogue teaches you to effectively handle an organization's social media marketing efforts. You'll learn strategies for managing multiple social media channels, creating engaging content, understanding analytics and metrics for measuring the impact of your social media efforts. Furthermore, you'll explore crisis management and customer engagement strategies to build and maintain a strong brand presence across various social media platforms.