Digital Marketing

Digital Marketing is a modern marketing approach that leverages digital channels, such as search engines, social media, email, and websites, to connect with current and prospective customers. Coursera's digital marketing catalogue teaches you the strategies and tools needed to design, optimize, and execute effective online marketing campaigns. You'll learn about Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, social media strategies, email campaigns, web analytics, and how to measure and analyze digital marketing performance. By mastering these facets of digital marketing, you'll be equipped to drive brand awareness, generate leads, and increase customer engagement in the increasingly digital world.
48credentials
1online degree
162courses

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Find the best Digital Marketing course for your goals

  • Status: Preview

    Universidad de Palermo

    Skills you'll gain: Marketing Channel, Consumer Behaviour, Point of Sale, Cross-Channel Marketing, Promotional Strategies, Marketing Strategies, Digital Marketing, Customer experience strategy (CX), Retail Store Operations, Merchandising, Sales Strategy, Customer Insights, Digital Transformation, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Canva (Software), Photo Editing, Content Creation, Graphic Design, Data Sharing, Design, Graphic and Visual Design Software, Editing, Digital Marketing

    4.3
    Rating, 4.3 out of 5 stars
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Marketing, Consumer Behaviour, Sales Strategy, Customer Analysis, Marketing Strategy and Techniques, Data-Driven Decision-Making, Data Visualization Software, Customer Engagement, Market Analysis, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market, Time Series Analysis and Forecasting, E-Commerce, Performance Measurement

    4.4
    Rating, 4.4 out of 5 stars
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Strategic Marketing, Marketing Strategy and Techniques, Marketing, Customer experience strategy (CX), Consumer Behaviour, Marketing Effectiveness, Customer Insights, Digital Marketing, Sales Process, Content Strategy, Brand Awareness

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Simplilearn

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Keyword Research, Digital Marketing, Information Architecture, Content Strategy, Content Creation, User Experience

    4
    Rating, 4 out of 5 stars
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Facebook, Social Media, Social Media Management, Social Media Marketing, Customer Communications Management, Business Correspondence, Drive Engagement, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Aptly

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Digital Advertising, Registration, Marketing, Keyword Research, Advertising, Digital Marketing, Test Planning

    Beginner · Course · 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Social Media Management, Social Media Content, Social Media, Content Management Systems, Scheduling, Content Creation, Global Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    SkillsBooster Academy

    Skills you'll gain: Marketing Automation, Strategic Leadership, Dashboard, Business Intelligence, Business Marketing, Marketing Strategies, Strategic Marketing, AI Personalization, Business Strategy, Marketing Analytics, Customer Analysis, Generative AI, Business Modeling, Deepseek, Market Analysis, Content Marketing, Media Planning, Prompt Engineering, Online Advertising, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, MarTech, Data-Driven Decision-Making, Predictive Analytics, Digital Marketing, Machine Learning, Innovation, Trend Analysis, Brand Management, Deep Learning, Artificial Intelligence, Artificial Neural Networks

    4.7
    Rating, 4.7 out of 5 stars
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free

    Coursera

    Skills you'll gain: Workflow Management, Go To Market Strategy, AI Product Strategy, Project Management Software, Scheduling, Organizational Skills, Marketing Strategies, Marketing, Content Creation, Project Management, Digital Marketing, ChatGPT, Automation, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Key Performance Indicators (KPIs), Consumer Behaviour, E-Commerce, Performance Measurement, Customer Insights, Market Analysis

    Beginner · Course · 1 - 4 Weeks