Customer Insights

Customer Insights is the process of understanding customer behaviors, needs, and motivations through data analysis and research. Coursera's Customer Insights catalogue teaches you to effectively gather, analyze, and leverage customer data to shape business strategy and drive growth. You'll learn to utilize various data collection methods, interpret complex customer data, create customer segmentation models, and apply insights to marketing strategies. By understanding how to gain actionable insights from customer behavior, you can significantly improve customer satisfaction, brand loyalty, and ultimately, business profitability.
31credentials
188courses

Most popular

Trending now

New releases

Filter by

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Explore the Customer Insights Course Catalog

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Web Analytics, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Marketing Effectiveness, Analytics, Content Performance Analysis, Market Intelligence, Customer Insights, Consumer Behaviour, Digital Advertising, Pay Per Click Advertising, Customer Relationship Management, Browser Compatibility, Advertising Campaigns

  • Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Innovation, Business Modeling, Entrepreneurship, Lean Methodologies, Corporate Strategy, New Product Development, Business Strategy, New Business Development, Value Propositions, Customer Insights

  • Status: Free Trial

    Skills you'll gain: Business Modeling, Design Thinking, Innovation, Ideation, Entrepreneurship, Business Strategy, Customer Insights, Business Planning, Brainstorming, Creative Thinking, Market Opportunities, Entrepreneurial Finance, Product Management, Creativity, Product Strategy, Value Propositions, Competitive Analysis, Fundraising

  • Status: Free Trial

    Skills you'll gain: Data Strategy, Business Modeling, Data Ethics, Design Thinking, Innovation, Customer Data Management, Augmented and Virtual Reality (AR/VR), Market Opportunities, Data Governance, Technology Strategies, Data Management, Data-Driven Decision-Making, Platform As A Service (PaaS), Product Development, Big Data, Customer Insights, Strategic Thinking, Systems Thinking, Digital Transformation, Business Transformation

  • Status: Free Trial

    Skills you'll gain: Artificial Intelligence, Business Technologies, Complex Problem Solving, Digital Transformation, Technology Strategies, Case Studies, Artificial Intelligence and Machine Learning (AI/ML), Business Intelligence, Strategic Thinking, Customer Insights, B2B Sales

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Customer experience strategy (CX), Agile Methodology, Customer Engagement, Customer Relationship Management, Customer Insights, Value Propositions, Business Analysis, Interpersonal Communications, Cross-Functional Collaboration, Product Lifecycle Management, Product Management, Business Metrics

  • Skills you'll gain: Facebook, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising, Social Media, Drive Engagement, Social Media Management, Social Media Campaigns, Marketing, Content Marketing, Customer Communications Management

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Management, Big Data, Customer Insights, Customer Acquisition Management, Customer experience strategy (CX), Customer Retention, Target Market, Business Metrics, Analytics, Consumer Behaviour, Artificial Intelligence

  • Status: Free Trial

    Skills you'll gain: Entrepreneurship, Commercialization, Design Thinking, Innovation, Presentations, Market Opportunities, Ideation, Product Development, Solution Design, Customer Insights

  • Status: New
    Status: Preview

    Skills you'll gain: Statistical Process Controls, Product Quality (QA/QC), Quality Management, Quality Management Systems, Quality Improvement, ISO 9000 Series, Continuous Improvement Process, Service Improvement, Continuous Quality Improvement (CQI), Customer experience improvement, Quality Control, Process Improvement, Customer Insights, Data-Driven Decision-Making

  • Status: Free Trial

    Skills you'll gain: Generative AI, AI Personalization, Marketing Effectiveness, Customer experience strategy (CX), Marketing Strategies, Marketing Analytics, Customer Insights, Content Creation, Artificial Intelligence

What brings you to Coursera today?

Leading partners

  • Fundação Instituto de Administração
  • University of Maryland, College Park
  • University of Virginia
  • University of Pennsylvania
  • IE Business School
  • Microsoft
  • Emory University
  • University of Illinois Urbana-Champaign